WHAT OUR CUSTOMERS ARE SAYING
Absolutely the best jewelry store in town. Excellent selection, great service with friendly staff and awesome prices. Definitely recommend Pickett Brothers Jewelers to everyone.
Had an excellent experience with the great folks at Pickett Brothers. Tom was great and helped me pick out the perfect engagement ring for my girlfriend (now fiancé)! I went in knowing next to nothing and he kindly explained everything.
Beautiful jewelry and excellent customer service. Always a pleasant experience!
Amy and Tom have been taking care of all my Jewelry needs for years. Len runs what I think is the best store in town. The best thing is that I know I am getting quality jewelry and service for my money. Pickett’s is the best Jewelry store in town. I wouldn’t go anywhere else, and I would and have recommended Pickett’s to anyone with jewelry needs of any kind!
I loved working with Pickett Brothers Jewelers. They make you feel like family the minute you walk in the door! Amy worked with my fiancé and I to have a custom engagement ring designed. She kept us informed during the process and made me feel comfortable knowing she was just a phone call away If I had questions. Thanks for making this special occasion a little more special!
If you’re looking for new jewelry, need yours repaired or just cleaned, there is no better place to go in Jacksonville.
Best jewelry store in Jacksonville!
They have been my jeweler of choice in Jacksonville for over 15 years! Always,a great experience. Very professional and knowledgeable.
Excellent service and always friendly. Thanks so much.
The only place I go! Trustworthy, caring, reliable and quality!
I love the entire team! Been a customer for years. Great service and wonderful selections. I just had some custom work done which turned out even better than I expected!
Top notch service and fair price. High integrity and stand behind their customers!
I am 100% confident leaving my jewelry with them for cleaning or repair. Or to purchase from them, too of course!! They are friendly and knowledgeable. They’re the best!! I wouldn’t go anywhere else!
I’ve done business with Pickett Brothers Jewelers for many years and have never been disappointed in a purchase or a repair. Great people, jewelry and prices.
Friendly and knowledgeable staff. Beautiful inventory and great repair work. I’m so glad we found them!
Always the best customer service. Treat you like family.
It really feels good to find a trusted jeweler. Thank you Pickett Brothers 🙂
Pickett Brothers Jewelers can be trusted with your jewelry.
Pickett Brothers is the BEST Jewelry store period! I have been with them for more than a decade and the staff is the best there is!
I chose this jeweler based on the amazing reviews and I am so happy I did! Very kind and helpful, I will certainly be back again for any jewelry needs 🙂
Leverage the relationships that we have created over the past 25 years to find the perfect diamond for the perfect occasion.
- We carry a broad selection of diamonds in store.
- All employees are educated by the Gemological Institute of America. We are are experts in all diamonds.
- We have world wide diamond partners and are diamond importers.
- We trade in all diamonds.
The Three D's
Our goal is to guide you through the information needed to personally select the perfect diamond.
We strongly recommend hand-picking your unique diamond in person. This will ensure peace of mind on your final choice.
“Sit back and relax.” Your purchase will come complete with an appraisal and the assurance that we will always stand behind our work.
The Four C's
Cut describes the proportions and angles of a diamond. Many people confuse cut with the shape of a diamond. Although nature determines the other three characteristics, it takes a master diamond cutter to reveal a diamond’s true beauty. Diamonds are available in various shapes, including round, square, pear, heart, marquise and oval, but cut refers to the angles and proportions of a diamond. A well-cut diamond reflects light from one mirror-like facet to another and projects the light through the top of the stone. The result is a fiery and brilliant display. Diamonds that are cut too deep or too shallow leak light through the side or bottom, resulting in a lackluster appearance and diminished value.
White-colored diamonds remain the most popular, even though diamonds are found in a kaleidoscope of col ors. Diamonds are graded on a color scale implemented by the Gemological Institute of America (GIA), which ranges from D, which while truly colorless diamonds, graded D, are treasured for their rarity, diamond color is ultimately a very personal taste. Ask Pickett Brothers Jewelers to show you an array of color grades next to each other to help you determine your color preference.
Nature ensures that each diamond is as individual as the person who wears it. Naturally occurring inclusions such as minerals or fractures are identifying characteristics created while diamonds are formed in the earth. Jewelers use magnification to view diamonds at 1Ox their actual size so these tiny inclusions are more easily seen. Inclusions are measured on a scale of perfection, known as clarity, which was established by GIA The greater a diamond’s clarity, the more rare and valuable it is. The less centrally located the inclusion in the diamond the less it impacts the dispersion of light.
Carat is a diamond’s measure of weight, not size. One full carat is equal to 100 points. A ¾ carat diamond is the same as 75 points. Since larger diamonds are found less frequently in nature, a one carat diamond will cost more than twice a ½ carat diamond (assuming all other characteristics remain consistent). The cut and the mounting can make a diamond appear larger than its actual weight. Pickett Brothers Jewelers will help you find the right diamond and mount ing to optimize its beauty.
Can You See It?
We are experts at helping you create the perfect piece of jewelry for any occasion. Your idea is the starting point and your complete satisfaction is the destination. Our state-of-the-art design bar enables us to create memorable jewelry that will last a lifetime.