WHAT OUR CUSTOMERS ARE SAYING
Absolutely the best jewelry store in town. Excellent selection, great service with friendly staff and awesome prices. Definitely recommend Pickett Brothers Jewelers to everyone.
If you’re looking for new jewelry, need yours repaired or just cleaned, there is no better place to go in Jacksonville.
Thank you for everything.
Best jewelry store in Jacksonville!
Have known Len for 20 plus years. He can be trusted and I always know I’m getting quality pieces at a great price!
I had a piece of jewelry that I thought was a total loss from a house fire. They were able to clean it and it looks better than ever!
They have been my jeweler of choice in Jacksonville for over 15 years! Always,a great experience. Very professional and knowledgeable.
Excellent service and always friendly. Thanks so much.
The only place I go! Trustworthy, caring, reliable and quality!
I love the entire team! Been a customer for years. Great service and wonderful selections. I just had some custom work done which turned out even better than I expected!
Top notch service and fair price. High integrity and stand behind their customers!
Beautiful jewelry and excellent customer service. Always a pleasant experience!
I am 100% confident leaving my jewelry with them for cleaning or repair. Or to purchase from them, too of course!! They are friendly and knowledgeable. They’re the best!! I wouldn’t go anywhere else!
Picket Brothers is more than just a jewelry store. They honestly care about you getting the right piece the first time. An excellent family feel from the first step in the store.
I’ve done business with Pickett Brothers Jewelers for many years and have never been disappointed in a purchase or a repair. Great people, jewelry and prices.
Friendly and knowledgeable staff. Beautiful inventory and great repair work. I’m so glad we found them!
Always the best customer service. Treat you like family.
I won’t go to any other jewelry store…Bravo Pickett Brothers…Bravo…
I highly recommend Pickett Brothers Jewelers.
It really feels good to find a trusted jeweler. Thank you Pickett Brothers 🙂
Custom Designs
We’ll hand sketch a picture from your idea, or bring your own picture in! Our CAD ARTISAN will create a 3D model. This computer rendered image will give you a realistic view of your own unique design.
Expert Creation
From your approved 3D image, we will create a full-size wax model of your design for your review. We create a piece of jewelry from the wax model. Using a computerized casting process, a perfect rendition is recreated.
Delivered To You
After we cast the pice of jewelry, we complete your unique treasure by finishing and polishing the metal. Finally, the gemstones are handset by our Master Jeweler, who is an expert at setting diamonds and gemstones.
Loose Diamond Search
Leverage the relationships that we have created over the past 20 years to find the perfect diamond for the perfect occasion. Our loose diamond inventory search allows you to search through thousands of diamonds to find the perfect diamond for your loved one.
- Select the shape of your diamond
- Select the size of your diamond
- Select the color of your diamond
- Select the clarity of your diamond
For best results when searching through our loose diamond inventory start with the higher color and clarity (from) to the lower color and clarity (to) of your diamond.
The Four C's
Cut describes the proportions and angles of a diamond. Many people confuse cut with the shape of a diamond. Although nature determines the other three characteristics, it takes a master diamond cutter to reveal a diamond’s true beauty. Diamonds are available in various shapes, including round, square, pear, heart, marquise and oval, but cut refers to the angles and proportions of a diamond. A well-cut diamond reflects light from one mirror-like facet to another and projects the light through the top of the stone. The result is a fiery and brilliant display. Diamonds that are cut too deep or too shallow leak light through the side or bottom, resulting in a lackluster appearance and diminished value.
White-colored diamonds remain the most popular, even though diamonds are found in a kaleidoscope of col ors. Diamonds are graded on a color scale implemented by the Gemological Institute of America (GIA), which ranges from D, which while truly colorless diamonds, graded D, are treasured for their rarity, diamond color is ultimately a very personal taste. Ask Pickett Brothers Jewelers to show you an array of color grades next to each other to help you determine your color preference.
Nature ensures that each diamond is as individual as the person who wears it. Naturally occurring inclusions such as minerals or fractures are identifying characteristics created while diamonds are formed in the earth. Jewelers use magnification to view diamonds at 1Ox their actual size so these tiny inclusions are more easily seen. Inclusions are measured on a scale of perfection, known as clarity, which was established by GIA The greater a diamond’s clarity, the more rare and valuable it is. The less centrally located the inclusion in the diamond the less it impacts the dispersion of light.
Carat is a diamond’s measure of weight, not size. One full carat is equal to 100 points. A ¾ carat diamond is the same as 75 points. Since larger diamonds are found less frequently in nature, a one carat diamond will cost more than twice a ½ carat diamond (assuming all other characteristics remain consistent). The cut and the mounting can make a diamond appear larger than its actual weight. Pickett Brothers Jewelers will help you find the right diamond and mount ing to optimize its beauty.
Can You See It?
We are experts at helping you create the perfect piece of jewelry for any occasion. Your idea is the starting point and your complete satisfaction is the destination. Our state-of-the-art design bar enables us to create memorable jewelry that will last a lifetime.