Our Story

We are a family owned Jacksonville jewelry store proudly serving Mandarin, St. Johns, Julington Creek, Nocatee, Orange Park, and surrounding Northeast Florida communities for 30 years. Built on trust, relationships and craftsmanship we’re proud to help our customers celebrate life’s meaningful moments.

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Our showroom offers an extensive selection of fine jewelry, from engagement rings and loose diamonds to gold, diamond and gemstone jewelry, including one-of-a-kind pieces. Whether you’re celebrating a milestone, searching for the perfect gift or simply treating yourself our team is here to help you find something special.

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Through long-standing relationships with trusted suppliers and importers we offer a wide selection of high-quality diamonds in all shapes, sizes and qualities. Our team is led by an on-staff GIA Graduate Gemologist and every associate is educated through the Diamond Council of America, giving you trusted guidance and expertise when choosing your diamond.

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Looking for something uniquely yours? Our in-store custom design experience lets you take part in creating a one-of-a-kind piece while our on-site jeweler provides expert repair and restoration services to help care for the jewelry you already love.

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Visit our showroom or schedule your visit. We’d love to help you find or create something special.