Your Vision. Beautifully Crafted.
At Pickett Brothers Jewelers, custom jewelry is more than creating something beautiful. It’s creating something meaningful. Whether you're designing an engagement ring, celebrating an anniversary or milestone, redesigning heirloom jewelry, creating a birthday gift, or transforming old jewelry into something new our team guides you through every step.
From diamonds and gemstones to sketches and final setting, we make the process simple, collaborative, and enjoyable, helping bring your ideas to life through a one-of-a-kind piece you'll treasure for years to come.
Our Custom Design Process



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Design Consultation
Design Review
Wax Model Preview
Begin with a complimentary one-on-one consultation where we'll explore your ideas, review diamond and gemstone options, and help guide setting and style selections tailored to your vision.
Once your design begins taking shape, you'll receive CAD renderings to review and refine. We’ll work together to make adjustments until every detail feels just right.
For added confidence, an optional 3D wax model can be created so you can see and experience your design before production begins. Your first wax review is complimentary.



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Crafting Your Piece
Final Stone Setting
Pickup & Enjoy
Your custom design is carefully brought to life through our trusted manufacturing partners and crafted with expert attention to detail.
Once complete, your center stone is professionally set on-site by our jeweler, ensuring precision and quality in the finishing touches.
Receive your finished custom piece, along with a jewelry care package and appraisal. Then enjoy your one-of-a-kind jewelry for years to come.
Our Custom Gallery
Frequently Asked Questions
Every custom piece begins with a complimentary design consultation. We'll discuss your ideas, style, budget, and any diamonds or gemstones you'd like to include. After you approve the CAD design, we'll bring your design to life and complete the final finishing touches.
Not at all. Many of our customers come in with just a few inspiration photos or a general idea. Whether you have a detailed vision or are starting from scratch, we'll guide you through every step of the design process.
Absolutely. Whether it's an inherited family heirloom, a sentimental piece you want to preserve, or jewelry you simply no longer wear, we can often transform it into something new while retaining the diamonds, gemstones, or other meaningful elements. It's a beautiful way to honor the past while creating a piece that reflects your personal style today.
Yes. We can incorporate your existing diamond or gemstone into a custom piece whenever possible.
If you're looking for something new, we'll also help you select from a beautiful collection of diamonds and/or gemstones.
Absolutely. Creating custom jewelry is a collaborative experience, and we'll keep you involved throughout the process. We'll work closely with you throughout the process to ensure the final piece reflects your vision.
That's perfectly okay! You don't need to be a designer to create beautiful custom jewelry. Our experienced team will guide you through each decision, from selecting diamonds, gemstones and metals to refining the final design, making the process enjoyable and stress-free.
Bring anything that helps communicate your vision - photos, sketches, Pinterest inspiration, heirloom jewelry and/or loose stones (diamonds, gemstones). Even if you only have a few ideas, we'll help you explore options and create a design you'll love.
Yes. Once your CAD design is ready, we'll review it together and make any necessary adjustments before production begins. Our goal is to ensure you're completely confident in the design before your jewelry is created.
Most custom projects are completed within four to eight weeks after the design is approved. If your jewelry is for a proposal, anniversary, birthday, or another special occasion, we recommend getting started early to allow plenty of time.
Every custom design is unique, so pricing depends on factors like the design, metal, diamonds, gemstones and overall complexity.
During your consultation, we'll discuss your budget and provide pricing before production begins, so there are no surprises. From there, we'll create a CAD rendering for your review, make any desired revisions, and then carefully craft your jewelry before completing the final stone setting and finishing touches.
Yes. We offer several financing options, including interest-free financing, to help make it easier to create the piece you want while staying within your budget. Ask our team for details during your consultation.
Appointments are recommended for custom design consultations so we can dedicate uninterrupted time to your project. This allows us to answer your questions, review design ideas, and give your project the attention it deserves.
For more than 30 years, we've helped Jacksonville customers celebrate life's most meaningful moments with jewelry designed just for them. From your first consultation to the final polishing, you'll work with a team that is knowledgeable and values craftsmanship, honesty and personal service. Our goal is simple: create a piece you'll be proud to wear for a lifetime.




















